Dair Massey

I build tools to help people shape themselves. My mission is to deliver intuitive, expectation-matching experiences that feel effortless and are profitable. I lead design in growth, monetization, and scalable systems across multi-platform products.

Outside

Senior Product Designer
Design System · Growth · Onboarding · Subscription
2024-Present

Lead growth and monetization across a 20+ product ecosystem serving millions. Drive engagement through social discovery features and expanding a scalable design system and mapping subscription flows that deepen retention and revenue.

IAC

Founding Designer
Design System · Product Strategy · Zero-to-One
2021-2023

Founding designer for a zero-to-one streaming guide from idea to launch across iOS, tvOS, and web. Defined user needs through research and shipped a product that secured funding.

Vindex

Design Lead
Onboarding · Booking · CX
2020-2021

Design lead for Belong’s U.S. launch, shaping onboarding and booking experiences to drive conversion and retention. Guided multi-platform design that established a repeatable foundation for large-scale rollout.

FOUND

Design Lead
Design System · Identity · Product Strategy · Subscription
2022-2024

Scaled a lifestyle platform from one city to a six-figure subscriber base. Built a trusted brand and modular system that accelerated editorial workflows and powered sustainable, multi-market growth.

The Daily Beast

Design Director
Design System · Identity · Media Platform · Subscription
2013-2023

Directed design for a high-scale CMS reaching billions of visits. Grew membership and monetization, led Apple News and AMP initiatives, and delivered a unified identity system recognized with Digiday and Webby awards.

Oprah Winfrey Network

Designer

Identity · Social Content

2013-2015

Designed the original 700+ quote cards for Oprah’s viral Pinterest launch. Individual cards reached over 200K repins, fueling viral engagement.