Dair Massey
Senior Product Designer at Outside
Bellevue-based designer with a decade of experience building systems across streaming, commerce, story, and mapping surfaces. I design platform solutions used by 20+ brands at Outside to support exploration, engagement, and monetization, driven by the mission to get more people outdoors.
Outside
AI ready design system, 20+ brands
Product Design, Strategy & Design Ops
2024-Present
Vindex
Onboarding, booking and metered gaming experience
Product Design & Strategy
2020-2021
Found
Luxury lifestyle platform built to scale
Product Design, Strategy & Identity
2022-2024
IAC
Cross-platform TV guide
Product Design, Strategy & Zero-to-One Product
2021-2023
Daily Beast
Shaped flagship identities, launched membership, built a suite of ad offerings and designed the CMS
Product Design, Identity, Design Ops, Strategy, Creative Direction & Zero-to-One Product
2013-2023
Skills
Product & UX Strategy
✓ Human-Centered Design
✓ UX Frameworks
✓ Data-Driven Solutioning
✓ Industry Trends
✓ Product Strategy
✓ Flows and Journey Mapping
Design Execution
✓ Prototyping (Figma Make, Bolt, Traditional)
✓ Interaction Design
✓ Visual Design and Branding
✓ Figma Enthusiast
✓ Design Systems
✓ Components and Variables
Platform-Specific Expertise
✓ iOS, tvOS, web and android
✓ Onboarding and Retention
✓ Responsive Design
✓ Commerce and Affiliate
✓ Membership and Growth
✓ Ads and Monetization
AI & Emerging Tech
✓ Artificial Intelligence (AI)
✓ Prompt Design
Personal
✓ Lifelong Learner
Recent Personal Project
Clippy Chat - Vintage AI Assistant built with PyQt6 + Ollama. Windows 98-inspired UI, runs locally or with network.
Created and shipped on 3.24.2025